Western Canada’s vast, fertile lands and cold clear waters are the source of both our inspiration and our ingredients. Unmatched by any pet food maker, our variety of Fresh Regional Ingredients mirrors your dog or cat’s natural diet by supplying nutrients in their most natural form. Our cage-free poultry, ranch-raised meats, wild-caught fish and sun-ripened fruits and vegetables are passed fit for human consumption before arriving fresh each day loaded with goodness. In fact, our fresh ingredients arrive at our door within 24 to 48 hours of harvest – so they are never frozen, preservative-free, and authentically fresh.
What many pet foods call fresh are actually pet-grade meats. They are frozen into 25kg blocks – to make them easier to transport and store – and often frozen and thawed a number of times. It’s usually the case that they are many months old before becoming food for pets. Worse yet, other pet foods define fresh as just arrived. In other words, they’ll tell you their fish oil or potato powder is fresh because it just arrived yesterday. No wonder there’s so much confusion! When we say fresh we mean it. Our fresh ingredients are: